Sales Resources

When you need big ideas and practical tools.

Led by some of the industry’s most respected thinkers, our team works hard to develop heavy-hitting insights, big ideas, and practical tools to help you transform your sales organization. Peruse our library of resources below. To stay up to date on our latest research, white papers, and other resources, visit our blog and subscribe.

Transforming from a Portfolio of Companies to a Portfolio of Brands

A leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets sought to shift from operating like a portfolio of companies to performing like a portfolio of brands. Through the help of the Symmetrics Group team, the company was able to make key changes and drive a positive bottom line impact and gain more efficient utilization of sales team members as a result.

Case Studies

7 Steps to Sales Transformation: Your Roadmap

See an overview of Symmetrics Group's 7 Steps to Sales Force Transformation with this engaging Infographic.


The Laws of Attraction & Attrition

Learn The key drivers of seller attraction & attrition to sales roles across Millennials, Gen X, and Baby Boomer professionals.


The Multigenerational Sales Team Pocket Guide

Our cheat sheet for better understanding and better connections in a multigenerational sales team environment.


A Guide to Sales Resource Optimization

Learn how to align, size, and enable your sales organization using practical and thorough approaches and analyses.


The Multigenerational Sales Team

More effectively leverage talent across generations who think, sell, and buy in vastly different ways and overcome generational obstacles to drive improvements in both individual and organizational performance.

Multigenerational Sales Team book cover