In Sales & Marketing Integration we collaborate with your team and create value propositions that clearly differentiate the company and its solutions. We take companies through a process and together develop tools that equip your sales team to more effectively speak to their customers and increase sales.

Here are some of the questions and areas we explore together to get there:

  • How can we better align Marketing and Sales?
  • How can we develop tools that will be leveraged by Sales?
  • How do we ensure that we provide a consistent and differentiated value proposition?
  • What is needed to equip sales to effectively deliver customer-specific value propositions?


Driver Components Focus Areas

  • Customer Marketing Organization & Process
  • Buying Justifications
  • Value Propositions
  • Sales Sheets
  • Build buying justifications by brand/category/solution
  • Create value propositions that clearly outline the benefits to the customer
  • Create and/or Support a Customer Marketing organization and capability that effectively provides the voice of the customer back to brand/product management and sales-ready messages and collateral to the sales teams