Sales Resources

When you need big ideas and practical tools.

Led by some of the industry’s most respected thinkers, our team works hard to develop heavy-hitting insights, big ideas, and practical tools to help you transform your sales organization. Peruse our library of resources below. To stay up to date on our latest research, white papers, and other resources, visit our blog and subscribe.

" alt="">Share
Symmetrics Group: Company Fact Sheet

Learn about the key challenges Symmetrics Group helps businesses address as well as our core capabilities with this one-page Fact Sheet.


Top Performers in Sales Book Cover" alt="">Share
Top Performers Series

What best-in-class qualities do top sales performers demonstrate? Symmetrics Group interviewed a variety of sales 'super stars' and assembled a series of articles featuring what sets these professionals apart.


CRM Disaster Prevention Guide" alt="">Share
CRM Disaster Prevention

How can companies avoid the typical pitfalls that lead to CRM failure? Based on experience with numerous clients embarking on new CRM programs or reassessing failed implementations, CRM expert Tim Clarke shares Symmetrics Group's point of view on the critical elements of CRM success.


Transforming from a Portfolio of Companies to a Portfolio of Brands" alt="">Share
Transforming from a Portfolio of Companies to a Portfolio of Brands

A leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets sought to shift from operating like a portfolio of companies to performing like a portfolio of brands. Through the help of the Symmetrics Group team, the company was able to make key changes and drive a positive bottom line impact and gain more efficient utilization of sales team members as a result.

Case Studies

sales consulting building" alt="">Share
The Multigenerational Sales Team

More effectively leverage talent across generations who think, sell, and buy in vastly different ways and overcome generational obstacles to drive improvements in both individual and organizational performance.

Multigenerational Sales Team book cover