Sales Transformation: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, describe sales transformation.

The Audience: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss who should read their book and why.

Why We Wrote the Book: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss why they wrote the book.

7 Steps: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, walk through each of the 7 steps.

7 Steps Overview: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, provide an overview of the 7 steps.

Step 1: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss Step #1: Drivers.

Step 2: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss Step #2: Vision.

Step 3: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss Step #3: Case.

Step 4: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss Step #4: Support.

Step 5: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss Step #5: Roadmap.

Step 6: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss Step #6: Implement.

Step 7: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss Step #7: Sustain.

Levers: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, provide an explanation of a lever.

Trends: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss what trends will affect sales transformations.

Counter-Intuitive: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss whether they found anything counter-intuitive during their research.

Lessons Learned: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss the key lessons learned from writing this book.

Next Book: Interview with authors of 7 Steps to Sales Force Transformation

Authors of 7 Steps to Sales Force Transformation, Shiver and Perla, discuss what they might do differently next time they write a book.