The Multigenerational Sales Team

For the first time in history, more than five generations are active simultaneously in the workforce.

This fact has real-world impacts on the effectiveness of sales teams. Consider a 50-year-old salesperson attempting to motivate a Millennial buyer, without genuine insight into what matters to Millennials. Or consider a newly promoted Millennial sales manager attempting to motivate a Boomer salesperson.

 

Consider the many variations in a workplace where Millennials, Gen X’ers, Boomers, and Traditionalists interact and overlap in responsibilities, reporting structure, and client-facing communications. Add in Gen Z’ers who are just entering the workforce, and you have a lot of complexity.

Sales leaders who understand the impact of this complexity and learn to navigate it effectively are better able to:
Sales leaders who understand the impact of this complexity and learn to navigate it effectively are better able to:
growing revenue
Sell more
sales rep
Recruit and retain
top talent
high performing sales force
Achieve a high performing workplace
growing revenue
Sell more
sales rep
Recruit and retain top talent
high performing sales force
Achieve a high performing workplace

Salespeople who understand the unique generational traits of their buyers can communicate better and sell more effectively. Likewise, managers who understand the attitudes, work ethic, and motivators that mark each generation can do a better job of hiring, coaching, and retaining top talent. Teams who understand and allow for differences across generation gaps do a better job collaborating and ultimately perform better.

 

We have witnessed this impact first-hand, both through our team’s and our clients’ experiences, as well as, from the research we conducted to support our book, The Multigenerational Sales Team. Equip your multigenerational workforce for higher performance. Learn more about how Symmetrics Group helps sales teams develop the generational competencies they need to excel.

The Multigenerational Sales Team

More effectively leverage talent across generations who think, sell, and buy in vastly different ways and overcome generational obstacles to drive improvements in both individual and organizational performance.

Multigenerational Sales Team book cover