“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty” ― Winston Churchill


Warren Shiver

Warren is Managing Partner and founder of Symmetrics Group. His passion is helping companies and individuals improve their sales performance and sales capabilities including: Savvis, JDSU, Jarden Consumer Solutions, Intercontinental Hotels, Central Garden and Pet, Thomson Reuters, Choice Hotels, Precision Aviation Group, and many others.

Warren has led multiple sales transformations, most recently for a $1.5B CPG firm focused on transitioning the marketing and sales teams from a product focus to a solution selling focus. Warren also has helped a high technology client overcome commoditization and competitive pressures that had resulted in 5 years of flat revenues through a sales transformation which led to a 21% revenue increase.

Warren brings a balance of strategic sales strategy experience along with tactical implementation to help our team develop and implement new sales strategies for our clients.

Focus Areas

  • Sales and Marketing Strategy
  • Sales Force Effectiveness
  • Sales Leadership Development
  • Training & Facilitation

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