Michael led a $3.5M sales effectiveness program that resulted in increases in pipeline size (>3x quota) and win ratios (12% improvement), while helping to define a management cadence that the sales organization executed to effectively run the business. Michael led two other projects, in separate industries, in which the Global Sales organization re-focused their Go-to-Market strategies to target higher-potential segments, while increasing productivity and pruning low-potential, high cost markets or segments. In one case, the overall cost-of-sales mix improved by 100+ basis points, while allowing for better resource allocation and alignment to the new strategy.
Michael provides the analytical rigor of a financial analyst with the holistic skills of a strategist to help the Symmetrics team to improve marketing or sales performance and cull out and craft actionable insights.
- Sales / Go-to-Market Strategy
- Sales / Pipeline Analytics
- Sales & Marketing Planning
- Sales Process & Methodology
- Sales Enablement
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