From elevating engagement and adoption to increasing growth through scalability and effective change management, Kelsey has spent the majority of her career in commodity-based industries, ranging from financial institutions to retail energy markets.
As traditional customer outreach gives way to social media-based marketing, and selling environments move beyond report-based relationship management, competitive forces require organizations to evolve to keep pace with market expectations and consumer demands. Having worked within the Marketing, Sales Effectiveness, and Strategy Divisions of one of the nation’s largest power generator and retailer, Kelsey has developed a respected ability to assess current challenges facing many organizations.
Kelsey’s experience enables her to synthesize content and create effective communications utilized within a wide range of mediums, from training materials and internal communication campaigns to comprehensive value proposition manuals.
- Value Proposition Delivery
- Training & Content Development
- Sales and Marketing Integration
- Standard Operating Procedures
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