“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” -Paul J. Meyer


Joni Santos

Joni is a Senior Consultant with a special knack for developing customized sales and marketing business solutions that drive results. Clients include: Jarden Consumer Solutions, Central Garden and Pet, Healthgrades, ezprints, The Coca-Cola Company, Whirlpool, Microsoft and others.

Joni has both led and participated in multiple transformation efforts. Of particular note is a recent initiative for a $1.5B CPG firm where she developed and executed strategies to unite disparate teams and transition them from a product-focused to a solutions-focused organization. A recent sales strategy engagement involved evaluating multiple business units of a Fortune 500 CPG company to determine the most effective organizational structure of a merged division; coverage, capacity, and capabilities were examined to develop strategic go-to-market recommendations.

With corporate marketing, field sales, and training experience, Joni brings a unique and well-rounded perspective to client initiatives. Her team-player attitude, eye for detail, and propensity for planning help Symmetrics Group develop high-impact, customized solutions on time and on budget.

Focus Areas

  • Sales and Marketing Strategy
  • Sales and Marketing Integration
  • Sales Force Effectiveness
  • Communications/Change Management
  • Training

Interested in what Joni Santos has to say? Click here.

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