Joni has both led and participated in multiple transformation efforts. Of particular note is a recent initiative for a $1.5B CPG firm where she developed and executed strategies to unite disparate teams and transition them from a product-focused to a solutions-focused organization. A recent sales strategy engagement involved evaluating multiple business units of a Fortune 500 CPG company to determine the most effective organizational structure of a merged division; coverage, capacity, and capabilities were examined to develop strategic go-to-market recommendations.
With corporate marketing, field sales, and training experience, Joni brings a unique and well-rounded perspective to client initiatives. Her team-player attitude, eye for detail, and propensity for planning help Symmetrics Group develop high-impact, customized solutions on time and on budget.
- Sales and Marketing Strategy
- Sales and Marketing Integration
- Sales Force Effectiveness
- Communications/Change Management
Interested in what Joni Santos has to say? Click here.