I’ve been reading a lot about the changing nature of B2B sales: journal articles, blogs, research reports, white papers, opinion from training companies and consulting firms, you name it. Exactly how the world of B2B sales is changing, what’s causing it and how sellers must adapt (or die, presumably) is subject to very broad interpretation. Read More >
High-Tech | Insight Selling Our client wanted to cut through the technical complexity of its products and lead with relevant, data-driven customer insights.
IT Services and Telecom | Sales Force Organization Looking to quickly drive sales growth in the wake of a strategic acquisition, our client’s sales leadership sought to integrate two sales forces and position them to win high-impact deals.
Industrial Equipment | Funnel Management An $18 billion global manufacturer sought a best-in-class, consistent approach to funnel management.
Financial Software | Customer Centrism Our client felt distanced from its diverse customer base. It wanted to re-familiarize the sales organization with its customers, and assess the resulting on the sales process and activities.
High Tech (Hardware/Software) | Sales Strategy Using resource analysis, Symmetrics Group identified opportunities and costs hidden in the client’s sales organization, forming the basis for long-term strategic planning.
Hospitality | Sales Messaging & Value Proposition Sales teams of this global hospitality leader were re-energized around their brand thanks to engaging internal selling stories.
Hospitality | Sales Planning Symmetrics Group defined and created a new Sales Planning role that helped the client make more data-driven, performance-oriented decisions.
Technology & Professional Services | Sales Strategy Our client wanted to change the nature of its client interactions from product-centric to insights-based, thus elevating its value to customers and becoming a trusted adviser.
Financial Software | Sales Coaching Our client’s first-level sales managers needed guidance in coaching their front-line sales teams in order to transform to a world-class sales organization.